Friday, July 30, 2010

NeoCon 2010

We’re still flush from our trip to NeoCon in Chicago - forgive us, it was heaven.

The keynote speaker was Yves Behar. He’s Swiss, he works in San Fransisco, and he makes some amazing things. His keynote was pretty special, as well. The topic was Design in the Age 360º.

Essentially, Behar’s point was that new designers had to work between two poles. One pole was personal expression; what you wanted to say, how you wanted to say it, your own taste and decisions. The other was modern technology, the cutting edge of modern design. In a sense, you have to navigate between what you love and what your buyers (clients, users, etc.) need and will find useful.

It’s bold for a designer, especially one as high profile as Behar, to come out even a little bit on the side of the buyer rather than that of the creator, but it’s the right thing to do. We like to think Smart Furniture does it every day. The address was refreshing and apt, and Behar has securely caught our attention as a guy to look out for.

Friday, July 16, 2010

Summer Sale at Smart Furniture Studio

Gus* Modern Summer Sale




We're happy to announce the Gus Design Group Summer Sale, 20% off all Essential Upholstery is happening now through August 18th! This summer sale includes all upholstered chairs, sofas, and ottomans. Toronto-based Gus Modern style is transitional, classic modern, and contemporary. Inspired by simple forms and honest material, which includes FSC Certified Wood, Gus products are built to last.



What's on Sale you might ask? Too many pieces to mention here, but our favorites include the GT Rocker, Carter Sectional, Rochelle Sofa, Trudeau Sofa, Delano Chair, and James Sleeper Lounge. Which one is your favorite? Stop by our Studio and tell us!

Saturday, July 10, 2010

Cool Customers

Here we have another happy couple enjoying some very nice Smart Furniture pieces in their home. As you can see, Bryan and Ame have created a relaxing space by incorporating natural materials, textures, prints, and accessories. They kept it very simple. The Jane Sofa by Gus* Modern and Eames Molded Plywood Lounge Chair work well together. Did you know visitors can experience other Gus designs such as the Trudeau Sofa, Carter Sectional, or the Return Bench at our store?

Who wouldn't want this office? The Herman Miller Embody Chair and 3 monitors allow Bryan to properly manage his company, Fowler Films. Notice the SmartShelves in the background.

Here's how it works: Go to www.smartfurniture.com, design your favorite item, and then visit our Studio and see it in person! So, anyone reading this from Atlanta, Knoxville, or Nashville, remember that Smart Furniture is less than 90 minutes away. We offer a complete line of customizable, upholstered sofas and chairs.

By the way, we love customer photos, so send us yours at sales@smartfurniture.com.

Saturday, July 3, 2010

Kartell Summer Sale 20% off


Summer is here and that can only mean one thing, it's time for Kartell's annual sale! We are excited to announce now through July 18th, Kartell is 20% off. Better yet, discontinued items are marked down 30%. Stop by the Studio for details.

Smart Furniture Studio is Chattanooga's exclusive dealer for Kartell. Looking for Kartell in Atlanta, Birmingham, Huntsville, or Nashville? Smart Furniture is the destination for those seeking modern design in Atlanta, Birmingham, or the surrounding area. Stop by our showroom and try out the Louis Ghost Chair, Mr. Impossible, Bubble Club Chair, or several other Kartell designs.

Collaborating with Kartell are world famous designers including Ron Arad, Ronand and Erwan Bouroullec, Anna Castelli Ferrieri, and Philippe Starck. Kartell tables and chairs, such as the Four Table crafted by Ferruccio Laviani, come in multiple finishes, sizes, and materials, giving shoppers the ability to choose what's just right for them.

If you have questions we're open 7 days a week, so give us a call 423-643-0025 or email us sales@smartfurniture.com. Don't forget to follow us on twitter @SmartFurniture, and "friend us" on Facebook. Can you tell we like to stay in touch?